Fellow South Pacificans,
Today, I am launching my campaign to serve as your next Minister of Engagement. I believe that I can deliver a clearer vision for the Ministry of Engagement, and I hope to earn your support to do so.
A Focus on Integration
Today, the Ministry of Engagement consists of various teams and projects. Some of these, like unified presentation standards or the graphics team, are mandated by the Charter. Others, like the cards project or the wiki project, have remained in place across the terms of multiple ministers. For all the tasks and projects that the ministry currently concerns itself with, it lacks a clear policy objective and a clear plan for achieving it.
My policy objective is simple: to integrate new players into our community. Iām well aware that, on paper, this falls short of the responsibilities of the Minister of Engagement that are listed in the Charter. I believe itās time to look beyond that outdated list of responsibilities, and you should be comfortable doing the same if you vote for me.
Integration is, ultimately, the most important role for the Ministry of Engagement to fill ā recruiting and welcoming new members is critical to the health of our community. And by establishing a clearer focus on integration, the ministry can shed the unnecessary weight of tasks and projects that donāt serve any policy goals.
As Minister of Engagement, I will establish a specific focus on integration.
Finding Our Story
Focusing on integration, of course, only so much ā that focus also must be turned into concrete action. Instead of proposing specific ideas in isolation, I believe that we can approach integration more effectively by developing and implementing a well-defined framework that guides those ideas.
Our integration programs face a couple of key intrinsic challenges. Firstly, information is unreliable. All the surveys, case studies, and personal experiences in the world will ultimately only highlight the stories of those players who are already ready and eager to engage with our outreach. When it comes to the ātypicalā new player, the best we can do is an educated guess. And secondly, attention spans are sparse. There is a vast number of ways to play NationStates, and an equally vast number of ways for a new player to get confused. We canāt take the attention of new players for granted when they could easily be answering issues, writing factbooks, or collecting cards, for example. Instead, we must find effective but succinct modes of messaging.
Integration is like telling a story. You can give someone a wealth of well-written, easily-accessible informational resources, but it wonāt make a difference if you donāt give them a reason to be interested. For instance, new players are often drawn to NationStates because they are interested in creating a nation of their very own. They might be drawn to issues because they are interested in shaping their nationās laws. They might be drawn to factbooks because they are interested in forming their nationās history. And they might, hopefully, be drawn to our community because they are interested in political gameplay with other players. Thatās the story weāre trying to tell, and our messaging needs to reflect it.
As Minister of Engagement, I will ensure our integration processes maintain a consistent message.
Pathways to Engagement
A good story is never static. Rather, it flows from one event to the next, carrying the reader along. Similarly, our integration messaging should carry a sense of directionality and fit within pathways to engagement. To tell our story convincingly, we ought to know how that story ends and how to invite the reader to follow along to its conclusion ā after all, weāre the ones writing that story. In other words, we ought to strengthen the links between telegrams, dispatches, and other modes of outreach and facets of community participation like joining the Assembly, participating in SWAN, and so forth.
What do robust pathways to engagement look like in practice? I believe in a few simple principles.
- Start simple. Long and complex messages are easily lost in the deluge of information that new players receive. We just need to focus on the ways a newcomer can get involved.
- Appeal to specific interests. Not everyone interested in writing legislation is interested in being an ambassador, just as not everyone interested in being an ambassador is interested in being a soldier.
- Introduce the forums. Our forums are set up with a natural onboarding flow with things like the āGet Involvedā wizard and Cocoās interactive tutorial. A greater emphasis on joining the forums serves as a gateway to getting to know the community better.
- Emphasize community. Explanations only go so far. I have confidence that newcomers will find our community to be welcoming and helpful, and the sooner we introduce them to it, the better.
To implement these pathways, itās worth re-examining our means of outreach. We should rework our dispatches, telegrams, and World Factbook Entry to include specific calls to action that invite newcomers to join our community while phasing out a mindset of simply making more information available.
As Minister of Engagement, I will build robust pathways to welcome new members into the community.
Conclusions
Iāll close this campaign with a few brief notes.
I apologize for the late timing of the campaign. It was a busy weekend for me concerning real-life obligations, and I was also debating whether Iām the right person to serve as Minister of Engagement right now. Ultimately, I decided thatās a decision better left to voters.
With regard to potential conflicts of interest, I do not hold and have never held any positions in other regions. Here in the South Pacific, my main nation is Esfalsa. Iām a commander in the SPSF, a legislator in the Assembly, and of less relevance, a map editor for the modern tech Pacifica roleplay here on the forums.
In the interests of full disclosure, I joined the United League of Nations as Cordia around October 2018, with the intent of becoming more involved with the region as a community for GA resolution authorship; ultimately, I did not involve myself in either of those pursuits.